Make the business case
Convince
Your Boss.
Turn a place at AIMUP Nigeria 2027 into a clear proposal for your organisation.
A simple step-by-step guide
A stronger pitch.
A clearer purpose.
Help your manager see the connection between attending, your team’s priorities and the outcomes you plan to deliver.
- 01
Start with your organisation’s priorities.
Choose the benefits that matter to your team: technical learning, targeted business development, industry visibility or new partnerships. Identify the people and capabilities you want to connect with.
What should be different for our organisation after the event?
- 02
Connect the event to a real business goal.
Link participation to your work in asset integrity, maintenance, reliability or upstream production. Set a clear objective, such as evaluating a solution, developing opportunities in Nigeria or improving a maintenance approach.
Which current project or strategic priority will this support?
- 03
Put numbers behind your proposal.
Include registration or sponsorship, travel, accommodation and team time. Use realistic assumptions for meetings, qualified leads, conversion and deal value. The calculator below helps you build a transparent estimate.
What must we achieve to justify the total investment?
- 04
Make the follow-through part of the pitch.
Agree who will attend, which conversations to prioritise and how to share what you learn. Set owners and dates for follow-up, then report against the goals you agreed before the event.
Who owns the actions, and when will we review the results?
Your assumptions. Your business case.
Put the opportunity in numbers.
Start with the illustrative figures below, then replace them with your own estimates. This commercial model suits business development and sponsorship; technical learning and operational improvements should also be assessed against your team’s goals.
Illustrative ROI
1,150%
Based on projected revenue after deducting the total event investment.
- Expected won deals
- 5
- Projected revenue
- $250,000
- Total event investment
- $20,000
- Return after event investment
- $230,000
ROI = (projected revenue − event investment) ÷ event investment × 100. Excludes delivery costs, tax and other costs not entered. Estimates are not guaranteed results.
Make it personal
Your approval email, ready to adapt.
Add your details and objective. Your calculator assumptions are included automatically.
This tool prepares a draft in your browser. It does not send emails or submit these details.
Review the assumptions and wording before sharing with your manager.
Bring the value back
Give your boss outcomes to measure.
Qualified conversations
Track relevant contacts, the opportunities discussed and the next action agreed with each one.
Practical learning
Bring back a shortlist of ideas, technologies or operating practices your team can evaluate.
Visible follow-through
Review your pipeline, partnerships and actions at 30, 60 and 90 days against the original plan.
Ready to take the next step?